CLUB L’ÉCLAT NOIR 
BRAND STORYLINE

Club L’Éclat Noir® was born from a simple idea:
elegance should feel effortless and expression should be unapologetic.

Created in Europe, the brand emerged from the culture of night streets, quiet ambition, and the timeless aesthetic of minimal luxury. Every piece is designed for people who carry a story, a past, a future, the ones who speak through presence, not noise.

Our name, L’Éclat Noir®, translates to “the Black Glow.”
Two opposites, fused together, just like our clothing.

It represents those who shine differently.
Those who don’t follow trends, they set their own pace.
Those who stand out without trying.
Those who move silently, but impact loudly.

📜 THE PHILOSOPHY

Clean silhouettes. Heavy identity.
Minimal design. Maximum presence.

Club L’Éclat Noir® isn’t fast fashion, it’s a movement.
A lifestyle built around confidence, quiet power, and authenticity.

Every piece is a statement:

• Wealthy Boy symbolizes the mindset - not money, but self-worth.

• Gramps & Granny represent the roots, heritage, legacy, and wisdom.

• Wealthy Afro pays homage to culture, identity, and rhythm.

• Our oversized tees and hoodies are made to be seen with or without effort.

• Shapes that elevate the body, fabrics that last, prints that speak.

🌍 FOR THE NEW ERA OF EUROPE

Born in Europe, worn around the world.

Our community stretches from:
🇳🇱 Amsterdam
🇧🇪 Brussels
🇬🇧 London
🇳🇴 Oslo
🇪🇺 and every corner of the EU

A generation that lives in motion.
A generation that values quality over loud branding.
A generation that knows who they are, and dresses like it.

⚡ THE FEELING

Wearing Club L’Éclat Noir is not about fashion.
It’s a feeling.

A feeling of:

• Presence

• Power

• Identity

• Story

• Culture

• Legacy

Clothes that carry an attitude.
Clothes that make people look twice.
Clothes that you don’t wear, you embody.

🖤 WELCOME TO THE CLUB

Not everyone understands the glow in the dark.
But those who do, belong here.

CLUB L’ÉCLAT NOIR®
Where identity meets elegance.